Business Plan

“COLOURFUL LUMPIA”

Prepared: 20th March 2013

Executive Summary

The Business

Business name: Colourful Lumpia

Business structure: partnership

Business location: Jl. Taman Siswa no. 17 Sekaran, Gunungpati 56254, Semarang

Date established: 27^th March 2013

Products/services: Colourful Lumpia : Green Lumpia, Red Lumpia and Yellow Lumpia

The Market

Target market:

Unnes students

Marketing strategy:

- Making a brochures

- Promoting to public

- Creating bonus ( buy 5 get 1 free)

The Future

Vision statement:

1. Getting profit

2. Developing The business to become famous lumpia selling in Semarang

Mission statement

1. Producing the innovative product

2. Giving the strategic location

3. Developing marketing product to public

The Finances

We intend to get Rp 5,000,000/month.

We need Rp 32,000,000 to start-up cost and we already had Rp 15,000,000

The Business

Business details

Products/services: colourful lumpia

Registration details

Business name: colourful lumpia

Date registered: 25^th February 2013

Location(s) registered: Semarang

Business structure: Partnership

Organisation chart

Products/services

Product/Service	Description	Price
Green Lumpia Red Lumpia Yellow Lumpia	Made of green lumpia’s skin with fla Made of red lumpia’s skin with fla Made of yellow lumpia’s skin with fla	Rp 5,000/piece Rp 5,000/piece Rp 5,000/piece

Operations

Production process
materials :

1. Flour

2. Bread

3. Jam

4. Sugar

5. Salt

6. Fruits (date, melon, cerry, apple, mangoe)

7. Bread-flour

8. Oil

9. Pasta

How to make the skin of lumpia:

First put the flour, water, little salt and pasta (red, yellow, or green as you like) on bowl and then mix them at the moment. After that fried thin in Teflon.

How to make the Fla of colourful lumpia :

First, cut the bread like a dice and cut all of fruits too.

Second, mix the materials above, add sugar and the jam.

And then, take one skin of lumpia and put the materials and roll it.

Repeat that step to several timesNext, soil to bread flour.

After that, fried to the hot oil and take it after the colour is gold.

Finally the colorful lumpia is ready to sell

The Market

Market targets

University students because this is health product and reasonable.

S.W.O.T. analysis

Strengths	Weaknesses
1. Innovative product 2. Having reasonable price 3. Having various taste	1. Date and mangoe is seasoning fruits 2. Colourful Lumpia is Lasting for one day
Opportunities	Threats
1. Near to Unnes which has a lot of students 2. Easy to make it	1. Semarang is Lumpia City so there are business similar